Digital marketing Scopes and JObs
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Types of Digital Marketing with Examples Social Media Marketing Platforms Influencer Marketing Email Marketing Content Marketing Search Engine Optimization (SEO) Marketing Pay-per-click (PPC) Affiliate Marketing. The new 4Ps of digital—process, people, platform, and performance—offer new ways to meet consumers' needs and customize messaging for audiences that expect personalization. The “4Ps”— price, product, promotion, and place — have been the cornerstone of a successful marketing strategy for over 50 years.The new 4Ps of digital—process, people, platform, and performance—offer new ways to meet consumers' needs and customize messaging for audien...